Through a loyalty program, existing customers receive discounts and a range of other incentives, which serves as motivation for them to continue favoring your brand over others in the market. Our expertise can be leveraged to develop a loyalty program that substantially elevates the lifetime value of your customer base. Rewards programs not only incentivize your customers to return but also make them feel appreciated and involved. These programs can cultivate a sense of community among your clientele while offering essential customer data, enabling us and you to deliver more precise recommendations.
Retention Marketing Agency
The Art of a Never-Ending Customer Lifecycle
Say “Goodbye” to one size fits all and say “Hello” to relevant, bespoke retention marketing strategies. Make it Personal. Make it Count. Atelier’s full-funnel retention marketing suite blends decades of hands-on experience with Artificial Intelligence (AI) and Machine Learning (ML). In pursuit of delivering high-value, insightful brand x customer ecosystems, we pair proprietary strategies with a proven technology suite tailor-made to complement all aspects of your customer lifecycle.
The Atelier Perspective
Blaze your own trail with a best in class retention marketing program powered by experts. At Atelier Commerce, we understand that acquiring a new customer can cost five to twenty times more than retaining an existing one, making customer retention not just a strategy but a necessity. Retention marketing efforts drive repeat purchases, foster community, and boost conversion rates for growth marketing campaigns. We’re skilled in creating a clear line of communication and a path to success. With a robust set of tools and transparent reporting, we share knowledge that informs great decisions. Join success-driven brands cultivating their customer base and boost profitability through a comprehensive ecosystem supported by Email & SMS Marketing, Loyalty & Rewards, and Reviews programs.
What We Do
- Lifecycle Strategy
- Detailed Analysis
- Customer Journey
- Targeted Sending
- Loyalty Programs
The Conversation
Broadly defined, retention marketing in the e-commerce sphere refers to strategies and initiatives aimed at fostering customer loyalty and encouraging repeat purchases, thus increasing the lifetime value of each customer. Key strategies include personalized email marketing, social proof, and loyalty programs, all designed to engage existing customers and provide them with compelling reasons to return. A hyper-relevant retention marketing program distinguishes one brand from the next, with consumers becoming more discerning and demanding. Deepen your connection with customers with zero-party and first-party data. We accomplish this by blending leading marketing technology platforms with bespoke human, and AI/ML driven insights. Invariably, our signature technique creates results that speak for themselves. De-anonymize site visitors, overcome churn, lower acquisition costs, and boost profitability across all channels with a long-term growth partner.
Take it up a level – read more about a holistic approach to Digital Marketing. Or take a dive into Growth Marketing.
Our Retention Services:
Email & SMS Marketing
We craft each email uniquely, from concept to creative, to timing and audience. Dedicated in-house copywriters and designers tailor every message specifically for optimal performance. Our system adheres to best practices in conversion-rate optimization and incorporates strategic A/B testing. We immerse ourselves in every aspect of your brand, not limited to; voice, tone, brand assets, product, and customer base. The onboarding process is informed by detailed internal brand dossiers, as we become well-versed in your brand’s nuances and preferences. In an age where canned AI interactions are commonplace, consumers are reacting negatively which leads to disconnection rather than deeper connection. We transcend generic AI with humanized interactions to reach the consumer with a clear, relatable voice.
Ratings & Reviews
Deepen relationships, create advocates, and foster a sense of community by committing to transparency and accountability. Boost engagement and increase conversion rates easily with authentic social proof, user-generated content, ratings, and reviews across a variety of channels. Incorporate social proof into campaigns, building a foundation of trust and understanding with long term potential. The most important takeaway being that customers favor brands with mixed reviews, versus one with all 5-star, or no reviews at all.
Subscription Optimization
Harmonize your acquisition, activation, conversion, and retention strategies to amplify subscription growth and boost subscriber lifetime value. Our success-obsessed team collaborates closely with yours to establish an effective measurement framework and conduct meticulously designed experiments throughout the entire subscription lifecycle. This encompasses every aspect ranging from User Acquisition and App Store Optimization (ASO) to Conversion Optimization, Price Testing, and CRM strategies aimed at Subscriber Retention. We are committed to helping you achieve a measurable increase in auto-ship / subscriptions and maximize the average lifetime value of each user.
Featured Partners
Atelier Commerce believes in driving value across all aspects of digital marketing, leveraging innovative strategies and personalized approaches to help eCommerce businesses of all sizes maximize their customer lifetime value. We’re passionate about driving retention rates and profitability for each and every client partner, often surpassing industry standards. As an organization, we’re committed to developing nuanced solutions that fit your unique business needs, backed by advanced analytics and a dedicated team. We believe in the tireless pursuit of excellence in all we do. Retention marketing benefits all online businesses, from small startups to established enterprises. We’re capable of transforming customer retention into a sustainable growth engine no matter your size or product line. Reach out to discover how we can elevate your customer retention strategy and ensure long-term success for your eCommerce venture.
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