How Do They Work Together?
Imagine that you’re looking to buy a large ticket item, let’s say it’s a high-end mattress. You may be served a display ad (this is the awareness stage) because a search engine or social media has determined that you’re “in market” for this item. Next, (interest stage) you click through to a few websites via banner ads, video ads, or search queries. You may sign up to receive updates from these retailers via email or SMS. At this point (consideration stage), you’re evaluating the same bed on different seller’s websites. Since it’s a big purchase, you’re taking your time and evaluating each seller’s reviews, as well as the reviews of the product itself. You’re probably seeing remarketing ads (intent stage) on social media or other websites, to loop you back into the purchasing process. At this point, you’ve engaged with multiple aspects of growth and retention marketing. If you found that the reviews for one seller were poor, you likely won’t buy from them. Conversely, if another seller shows great reviews and offers a loyalty program, they’re likely to win the sale, leaving other brands with incurred ad costs and nothing to show for it.
Closing the Loop
We provide honest, balanced strategy to brands who are looking for a partner in growth. Our commitment is to long term relationships with like-minded brands. We believe every brand’s journey to success is unique – and we devote the time and attention to build institutional knowledge that serves in the long-term. With a balanced approach, an informed approach proves profitable for all of our brand partners. Our pursuit of excellence extends far beyond creativity, data, machine learning, and insights. The Atelier team is dedicated to empowering eCommerce entrepreneurs by bespoke growth marketing strategies that fuel sustainable expansion. We also offer retention marketing, demonstrating our unwavering commitment to your business’s success and fostering an inclusive environment where businesses of all sizes can thrive.
