Balancing growth and retention is essential for any successful ecommerce brand. With expert ecommerce marketing services, we create strategies that attract new customers while nurturing loyalty for sustainable, long-term results.
Bespoke Digital Marketing Agency for Ecommerce Brands
Building Profitability with an Artful Approach to Advertising
The landscape of eCommerce digital marketing is rapidly changing from a technological and tactical perspective. Discerning brands are searching for a partner with perspective and experience that encompasses the entire customer journey. Atelier possesses a deep understanding of growth and retention marketing and how they perform in concert. Architecting a perfectly balanced ecosystem incorporating both practices is both profitable and sustainable.
The Conversation: Growth vs. Retention Marketing
What is Growth Marketing?
Most succinctly stated, growth marketing for ecommerce brands consists of conversion-centric methodologies that guide a customer through several stages, ranging from initial discovery to purchase.
The key components of growth marketing include eCommerce SEO, Paid Search (PPC), and Paid Social (SMM). Each channel plays a crucial role in driving qualified traffic to your online store, targeting users at different points of the buying journey from broad interest-based campaigns at the top of the funnel to highly focused, intent-driven campaigns further down the funnel.
- Awareness
- Interest
- Consideration
- Intent
- Conversion
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What is Retention Marketing?
Retention marketing is typically defined as engaging acquired customers and enticing them to purchase again. Our perspective is that retention marketing not only encourages repeat purchases but also helps guide customers from initial acquisition through to conversion. Additionally, social proof, such as ratings and reviews, and loyalty programs boost conversion rates. Success-driven brands grow their customer base and profitability through Email & SMS Marketing, Loyalty & Rewards, and Reviews programs.
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How Do They Work Together?
As an ecommerce marketing company, we understand how growth and retention marketing complement each other throughout the customer journey.
Imagine you’re considering a high-end mattress purchase. At the awareness stage, you might see a display ad because a search engine or social platform has identified you as “in-market” for this product. Moving into the interest stage, you click through banner ads, video ads, or search results and possibly sign up for email or SMS updates from retailers.
At the consideration stage, you compare the mattress across different sellers’ websites. Since it’s a significant purchase, you carefully review both product and seller ratings. During the intent stage, you encounter remarketing ads on social media or other sites, designed to bring you back into the buying process.
By this point, you’ve interacted with multiple facets of growth and retention marketing. If one seller has poor reviews, you’re unlikely to buy from them. Conversely, a seller with excellent reviews and a loyalty program is more likely to win your business, leaving competitors with ad spend but no sale.
Closing the Loop
We provide honest, balanced strategies to brands seeking a true partner in growth. Our commitment lies in building long-term relationships with like-minded businesses. We believe every brand’s journey to success is unique, so we invest the time and attention needed to build institutional knowledge that drives lasting impact.
As an ecommerce digital marketing agency, we take a balanced and informed approach that consistently proves profitable for our brand partners. Our pursuit of excellence goes beyond creativity, data, machine learning, and insights. The Atelier team is dedicated to empowering eCommerce entrepreneurs through bespoke growth marketing strategies that support sustainable expansion.
In addition to growth marketing, we offer retention marketing solutions, demonstrating our unwavering commitment to your success and fostering an inclusive environment where businesses of all sizes can thrive.
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