We tailor product displays to align with seasonal trends and holidays, ensuring timely and relevant product offerings. This includes seasonal product categorization, holiday-specific campaigns, dynamic content updates. The end result is increased relevance and engagement during peak shopping periods, driving higher conversion rates.
Search & Merchandising for Ecommerce Brands
Relevant, Optimized Search & Merchandising Services
Endear your customers – new and returning, by providing an elevated experience at every turn. Your ecommerce website’s design and layout is what a customer sees first, but once they explore a category and use a filter or perform a search, is where that level of commitment is either demonstrated. The unison of a technologically advanced search and merchandising platform, paired with a skilled merchandising team provides your brand with valuable systems and processes necessary to succeed. When these instruments perform in harmony, a symphony is created. It is then that you are able to achieve superior results that maximize every website visit, boost profitability, and keep customers coming back for more.
Human Powered Insights Meet Technology
Cutting-edge technology requires expert human-driven insights and ingenuity to unlock its potential and maintain relevance and seasonality. Our intuitive, bespoke editorial merchandising capabilities set each user on a tailor-made journey which drives higher engagement and conversion rates. In today’s market, a personalized approach to your unique business is essential. Benefit from our expertise, seamlessly integrating AI, machine learning, search, merchandising, and personalization features to improve profitability across every device and browser.
Our Commitment to Excellence
The Atelier commitment to excellence is rare. We’re devoted to providing a highly intuitive, human-powered service designed to power your brand’s online presence beautifully. We understand the importance of nuance and expertise in maximizing the potential of each business. From fine-tuning search algorithms to crafting targeted content recommendations, our specialists work closely with your brand to align every element with your business goals, ensuring an effortless and immersive shopping experience for your customers.
End-to-End Service
We handle the complexities of the initial implementation, the day-to-day operations, and share insights and opportunities for growth, allowing you to focus on growing your business. Seasonal nuances and promotions are planned in advance – and optimizations are continually analyzed and refined. We understand that the market is rapidly evolving and endeavor to keep your brand at the forefront of innovation. Trust that your online store will not only perform efficiently but also resonate deeply with your audience, driving long-term success.
Industry Leading Partners
What Does An Engagement Include?
Strategic Seasonal Merchandising
User Behavior-Driven Catalog Optimization
We utilize customer data and behavior analytics to prioritize and promote products that resonate with your target audience. This personalization is based on browsing and purchasing history, predictive product recommendations. We provide an enhanced user experience with a product catalog that reflects individual shopper preferences, boosting customer loyalty and sales.
Advanced Search Relevance & Filtering
Our team implements robust search and filtering capabilities to ensure users find the right products quickly and efficiently. Technology partners include search platforms like Klevu, Searchspring, and Algolia; offering custom search filters and sorting options. Our clients enjoy improved search accuracy and speed, leading to higher satisfaction and lower bounce rates.
Automated Merchandising Rules & Management
We set up automated rules to dynamically adjust product listings based on real-time data and seasonal demands. Key call outs include rule-based product placements, automated product recommendations, stock level management. The end result is efficient management of large product catalogs, ensuring the right products are always highlighted, reducing manual workload.
Continuous Performance Monitoring & Optimization
We regularly review and refine merchandising strategies to adapt to changing market trends and customer behavior. Data is key, necessitating analytics tracking, A/B testing of product placements, seasonal performance reviews. We provide ongoing improvements to your product catalog and merchandising strategy, maximizing sales opportunities throughout the year.
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