Catalog Management for Ecommerce Brands

The accuracy of product information is crucial to your brand’s success across all platforms, ranging from your ecommerce website, to marketplaces, and apps. Its importance is steadily increasing as paid search, paid social, and SEO become more reliant upon AI to mine product data for relevance. Oftentimes, the product catalogs of brands; consisting of style numbers, SKUs, product titles, descriptions, and details are inconsistent, and often contain errors. Our approach unifies siloed data with a holistic understanding of the end goal and the actions necessary to build efficiency and systems that scale. We’ll build cohesion for your organization, sharing proven strategies for short-term and long-term success.

The key to unlocking enhanced product discovery begins and ends with an enriched product catalog. Our editorial outlook allows us to provide additional views and increase the relevance of product data. Many brands have product titles and descriptions that fulfill the bare minimum requirements (i.e. to add a product to a website). To elevate your product catalog and improve its prominence across marketplaces means investing in the enrichment of your product data. This means the addition of metafields, or metadata that may be syndicated as part of your product catalog, utilized by a search and merchandising platform, or crawled by search engines. In any case, the benefits of our practices bear fruit in perpetuity.