Data drives every aspect of our approach, as does the interaction between each platform within your tech stack. We utilize a full arsenal of tools that allow us to achieve a deep understanding of your business’s unique set of challenges. This phase is crucial for creating a seamless transition plan, offering insights into customer behavior, sales trends, and user experience to optimize the new platform’s performance. Exploring how your customer interacts with your current ecommerce website provides priceless insights that inform our process.
Ecommerce Website Migration
A Definitive Approach to Ecommerce Platform Migration
Atelier stands as a leading ecommerce migration agency, offering unparalleled expertise in every facet of ecommerce, ranging from design and development, to digital marketing, to product catalog management. This knowledge has empowered our team to build detailed processes that make replatforming your ecommerce site an easy, informative, and seamless experience. We’ll share an authoritative, comprehensive plan that alleviates challenges and complexities that are often unanticipated by ecommerce brands.
Our Process
Planning the Roadmap
In order to begin a successful ecommerce migration, we explore the ins and outs of your current system architecture, each aspect of existing ecommerce website operations, and a thorough understanding of your product catalog. This involves a meticulous examination of your website’s structure, content, and technical aspects which informs our project plan. From there, we’ll blend project objectives with business requirements with industry best practices to ensure that every step forward is a step in the right direction.
Consultation & Discovery
In this phase, we partner closely with your team to achieve an understanding of your current ecommerce ecosystem. Our vast industry experience equips us to work behind the scenes in order to identify complexities that you may be unaware of. We explore all third party integrations, apps, workflows, data, and more. Upon conclusion of this phase, we perform a detailed assessment of all core ecommerce business functions and your tech stack.
UX Design & Development
Embody your brand beautifully, while embracing the latest industry trends and technologies. Together, we will elevate user experience, blending your distinct brand DNA with best practices in ecommerce website design. The execution of a fully branded website that flows effortlessly across every device and browser elevates brand value. Knowledge of online advertising and analytics serve as additional proof-points to our conversion driven approach to UX design.
Data Migration
Drive continuity without sacrificing valuable data. Website content, shipping and payments configuration, product information, customer accounts, and order history transition seamlessly to your platform of choice. Each project launch represents a solid foundation for growth, paired with platform-specific knowledge to maximize your digital presence. Additional perspective is shared to ensure that marketing campaigns continue without interruption and SEO rankings are maintained with advance planning and 301 redirects where needed.
Systems Integrations
When migrating from one platform to another, the relational aspect between your ecommerce platform to each third party app and integration must be contemplated and addressed. We’ll manage re-integrations, new platform introductions, and necessary transitions with a plan in hand. Benefit from an authoritative approach that’s straightforward, easy to understand, and detailed. Your platforms may include ERP and OMS systems, CRM, Rewards & Ratings, Loyalty & Rewards, and/or Customer Service solutions.
Testing & Go Live Support
Our painstaking attention to detail makes launch processes easy and stress-free. We endeavor to plan for each aspect of your launch and address it well in advance with in-depth QA testing. On launch day, our team is readily available at a planned release time, with scheduled check-ins throughout the day, and escalation procedures in place so that your concerns are addressed and resolved in a timely manner. This creates minimal downtime, allowing you to realize immediate value. Post launch, we’ll continue to monitor and proactively address areas for improvement and optimization.
Retain & Grow
Once your new Ecommerce site is launched and live, retain us as your ongoing Website Support partner. Boost your growth trajectory with our Digital Marketing offering. Create desire and awareness with our Growth Marketing services or maximize profitability with Retention Marketing.
A commitment to excellence is the thread that runs through us. That’s who we are, and that’s what we do. It begins with anticipating and alleviating unforeseen complexities – and ends with a long term relationship that brings confidence and profitability to the brands we partner with. With experience dating back nearly 20 years, there’s nothing too daunting or complicated. We architect winning solutions that maximize your investment, grow your sales, and have a great time doing it. If you’re looking for added value at every turn, partner with us. Contact us to get acquainted and find out how to begin scaling your business with a solid support system behind you.
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