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generative ai in ecommerce

Running an online store involves numerous tasks, including stocking products, addressing customer queries, managing inventory, and promoting products. However, in 2025, it will no longer be necessary to do all this manually. This is the era of artificial intelligence, which brings innovations such as automation, personalization, and prediction to your e-commerce business.

If you have come here to look for e-commerce AI tools, it means you are already aware of how much they can benefit your business. So, let’s get straight to the point. Whether you’re running a boutique Shopify store or managing a massive multi-channel operation, this guide will show you exactly which AI tools deserve a spot in your ecommerce business. We have also segregated some paid and free AI tools for e-commerce according to the functions they can perform.

AI Tools for E-commerce Marketing & Sales

Generic marketing no longer cuts it. AI-powered tools are revolutionizing how e-commerce brands attract, engage, and convert customers. Whether it’s crafting irresistible ad copy or predicting your most profitable customers, these smart solutions take the guesswork out of growth.

1. Klaviyo

Klaviyo is an email and SMS marketing platform that uses AI to segment audiences, personalize messages, and automate campaigns.

Key Features:

  • AI-driven customer segmentation
  • Predictive analytics
  • Integrates with Shopify, Bigcommerce, Shopware, WooCommerce

Pricing: They have a free plan, but expect to pay $45/month for AI features.

2. Attentive

Attentive is an enterprise-grade SMS marketing platform that uses AI to deliver hyper-personalized mobile messaging at scale. They’ve recently launched email.

Key Features:

  • AI send-time optimization (predicts when each subscriber will engage)
  • Dynamic content insertion
  • Automated audience segmentation
  • Integrate with Shopify Plus, Salesforce, Adobe Commerce

Pricing: Custom pricing only.

3. Postscript

Postscript is a top-tier SMS marketing platform built for e-commerce brands, using AI to automate personalized text campaigns and boost revenue.

Key Features:

  • AI-driven segmentation (behavior-based audience targeting)
  • Automated flows (abandoned cart, post-purchase, win-back)
  • Two-way conversational SMS (AI-optimized reply handling)

Pricing: Free plan available. For premium features, start at $500/month.

4. Creatify

Creatify is an AI-powered platform that automates creative ad design, helping brands generate personalized and high-converting ads across various channels. It uses smart algorithms to optimize content and improve performance.

Key Features:

  • AI-Powered Ad Creation
  • Multi-Channel Personalization
  • Automated A/B Testing

Pricing: Starts at $39/month for the creator plan

5. Dotdigital

Dotdigital is a comprehensive marketing automation solution that allows businesses to run personalized campaigns across email, SMS, and social media. It integrates well with e-commerce and CRM systems to increase customer engagement.

Key Features:

  • Omnichannel Marketing Automation
  • E-commerce Integrations
  • Advanced Analytics & Reporting

Pricing: Custom pricing

AI Tools for Customer Support & Chatbots

There are several ways to use AI in e-commerce, and it is not just restricted to generating content and sending emails. These days, customers expect 24/7 support with lightning-fast responses, and AI-powered chatbots and support tools can be your virtual assistants that resolve queries in seconds, personalize interactions, and turn frustrated shoppers into loyal fans.

6. Gorgias

Gorgias is widely acclaimed for e-commerce customer support, featuring AI-powered automation that reduces ticket volume while enhancing response quality.

Key Features:

  • AI-generated response suggestions
  • Smart ticket prioritization
  • One-click order management

Pricing: The starter plan is $10 per month.

7. Kustomer AI

Kustomer AI transforms customer service by combining CRM, omnichannel support, and automation into one platform. It empowers teams with AI-driven efficiency, while giving customers faster, more personalized experiences across every channel.

Key Features:

  • AI Agents for reps and customers
  • Omnichannel engagement (email, chat, social, voice, and more)
  • AI Agent Studio for no-code customization
  • Automated workflows and conversation routing
  • Unified CRM with full customer view

Pricing: Starts at $89/agent/month

8. Tidio

Tidio combines live chat and AI-powered chatbots to provide 24/7 customer support. It helps with FAQs, order tracking, and lead generation.

Key Features:

  • AI chatbots + live chat
  • Pre-built e-commerce templates
  • Integrates with Shopify, WooCommerce

Pricing: The Starter Plan is $29 per month.

9. Siena

Siena AI is an empathetic AI customer service platform that automates support across chat, email, and social channels. It integrates with help desks like Zendesk and Gorgias to deliver human-like conversations at scale.

Key Features:

  • AI-Powered Recommendations
  • Real-Time Behavioral Analytics
  • Dynamic Pricing Engine

Pricing: Custom pricing.

10. Birdeye

Birdeye’s AI platform has improved customer experience through intelligent reputation management and messaging automation.

Key Features:

  • AI-generated review responses
  • Real-time sentiment analysis
  • Smart inbox with intent detection
  • Automated listing management

Pricing: Custom pricing.

AI Tools for Product Recommendations & Personalization

Now, one size doesn’t fit all shopping experiences. Today’s customers like personalization. They want you to read their minds, not just push products. Using AI in an e-commerce business is the way to go. Here are some of the best AI tools available to make the shopping process smoother for your customers.

11. Rebuy

Rebuy is a personalization platform for e-commerce that uses AI to provide product recommendations, customer insights, and predictive analytics. It helps businesses create more personalized and engaging shopping experiences.

Key Features:

  • AI-Powered Recommendations
  • Behavioral Analytics
  • E-commerce Integrations

Pricing: Starts at $25/month

12. Nosto

Nosto is a full featured AI-powered personalization platform that enhances product discovery through search, merchandising, and recommendations.

Key Features:

  • Personalized shopping experiences
  • A/B testing
  • Cross-selling & upselling

Pricing: Custom pricing.

13. Algolia 

Algolia’s AI-powered search delivers lightning-fast, relevant results that dramatically improve e-commerce conversion rates. Best for large adobe businesses with complex use cases. 

Key Features:

  • Typo-tolerant search
  • Personalized ranking
  • Merchandising controls
  • Analytics dashboard

Pricing: Custom pricing.

14. SearchSpring / Athos Commerce

SearchSpring enhances e-commerce sites with AI-driven search and merchandising capabilities.

Key Features:

  • Visual similarity search
  • Predictive product ranking
  • Geo-targeted results
  • A/B testing tools

Pricing: Custom pricing.

15. Clerk.io

Clerk.io uses AI to personalize search results, recommend products, and optimize e-commerce sales funnels.

Key Features:

  • Smart search & recommendations
  • Behavioral analytics
  • Shopify & Magento integration

Pricing: Starts at $50/month

AI Tools for Inventory & Supply Chain Management

Running out of stock when demand spikes is a costly mistake that keeps e-commerce owners awake at night. However, AI-powered inventory tools can predict demand surges before they happen, optimizing warehouse layouts with robotic precision and automating reorders so you’re always stocked but never overstocked.

16. ClearMetal

ClearMetal uses AI for predictive logistics, optimizing routes, and reducing delivery times.

Key Features:

  • AI-driven logistics optimization
  • Real-time tracking
  • Supply chain analytics

Pricing: Custom pricing.

17. ToolsGroup

ToolsGroup uses AI for demand forecasting and inventory optimization, helping e-commerce businesses reduce stockouts.

Key Features:

  • AI-powered demand planning
  • Automated replenishment
  • Multi-echelon inventory optimization

Pricing: Custom pricing.

18. Finale Inventory

Finale Inventory uses AI to optimize stock levels and prevent both overstocking and stockouts.

Key Features:

  • AI demand forecasting
  • Automated reorder points
  • Multi-channel sync
  • Reporting dashboard

Pricing: Starts at $99/month.

19. Brightpearl

Brightpearl offers AI-driven retail operations automation, including inventory, order, and financial management.

Key Features:

  • Automated inventory control
  • Order & warehouse management
  • Real-time reporting

Pricing: Custom pricing.

20. Feedonomics

Feedonomics employs AI to optimize product feeds for maximum performance across sales channels.

Key Features:

  • Automated categorization
  • AI-powered title optimization
  • Channel-specific formatting
  • Error detection

Pricing: Custom pricing.

AI Tools for Analytics & Insights

Your store’s data could be your goldmine only if you know how to mine it. AI analytics tools dig through mountains of customer behavior, spotting trends human eyes would miss. They predict what will sell, reveal why customers leave, and automatically optimize your store for maximum conversions.

21. Triple Whale

Triple Whale provides AI-driven analytics that help e-commerce brands understand their true profitability.

Key Features:

  • Profit margin forecasting
  • Cross-channel attribution
  • Custom dashboard
  • Shopify integration

Pricing: Custom pricing.

22. Google Analytics AI (with GA4)

Google Analytics 4 uses AI to predict customer behavior, automate insights, and track e-commerce performance.

Key Features:

  • Predictive metrics
  • Automated insights
  • Cross-platform tracking

Pricing: Free (Premium version available)

23. Kissmetrics

Kissmetrics uses AI to track customer journeys, segment users, and improve retention strategies.

Key Features:

  • Customer lifetime value tracking
  • Behavioral segmentation
  • Automated reports

Pricing: Custom pricing.

24. VWO

VWO’s AI-powered testing platform helps businesses optimize conversion rates through data-driven experiments.

Key Features:

  • Smart traffic allocation
  • Personalization insights
  • Heatmaps & recordings
  • A/B testing

Pricing: Pro plan starts at $1,069

25. Littledata

Littledata offers AI-enhanced analytics specifically designed for Shopify stores.

Key Features:

  • Customer lifetime value tracking
  • Churn prediction
  • Automated reports
  • Google Analytics sync

Pricing: Starts at $0.35/order

Final Thoughts

AI is rebuilding e-commerce by automating tasks, personalizing shopping, and managing operations. You can use some of the AI tools from these 25 for your business to enhance marketing, customer support, inventory management, and analytics, leading to higher conversions and growth in 2025.